Nike Campfire
Each year, over 200 Nike employees from the Integrated Retail Marketing (IRM) team get together for an offsite, multi-day retreat called Camp Bowerman. Unfortunately, Covid-19 had other plans for 2020. With the retreat canceled, the team needed a digital community that would recreate the feeling of togetherness Camp Bowerman provided. The Nike Campfire website was the answer. Our task was to figure out how to bring this big idea to life.
Developing a Playful Camp Community
With Nike’s aggressive goal to launch the site in less than six weeks, we created a “digital watercooler” experience distinct from existing intranet and work-focused websites.
