NikeSB.com
NikeSB celebrates the best of skate culture by bringing fans, pros and gear together like never before. We were asked to support this effort by creating a website that captured the collective imagination of skate through original, interactive content.
In 2020, the site was honored with a Webby People’s Voice Award for Best Homepage.
Strategy & Technical Direction
We immersed itself in the task by undertaking a comprehensive digital ecosystem discovery that identified NikeSB’s target audiences and desired user journeys. Ultimately, we used this information to form a final technical recommendation.
Design Process
NikeSB asked us to completely rethink the concept of a branded, digital platform. We stretched our minds and pushed boundaries until our clients were forced to reel us back in. The result? A perfect balance of anarchy and order, with fun at the forefront. Designed as a playful interactive experience, the new platform pulls in users with unpredictability—and then provides immersive content to keep them around.
Our initial moodboards and design explorations were intentionally pushed to every limit we could think of. It’s rare that you get to work with a client who asks, “Can we make this like 25% crazier?,” but that’s exactly how our relationship with NikeSB unfolded. We wanted to see how far we could test design sensibilities, knowing that we would have to build a flexible back-end CMS that would compliment it. In the end, we created a website that balances whimsy, fun and the need to serve targeted consumers with a mobile-first experience that consistently delivers fresh content.